December 5, 2008

Times are tough, but tech companies don't need to suffer

Back when I was a public company auditor (yes, you read that correctly), I quickly realized after discussing business with top-level executives that few were prepared to meet the challenges that (at that time) seemed unlikely to affect us again. They believed that the economy would continue its rapid expansion, consumer spending would rise by staggering amounts each year, and we would all profit greatly.



  • Business
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