July 25, 2001

Tracking web surfers relates to customer experience, right?

Author: JT Smith

Kelly McNeill writes "I recently read online about the apparent need for professionals with experience in the analysis of Web site traffic. What struck me when reading the comments posted by users who responded is that so many readers claimed to have that important skill and supported their claims by describing their technical prowess. What few of those posters realize is that Web sites only benefit marginally from analyzing site data. The business community knows how to measure income and profits and the proverbial bottom line, but most are still struggling with e-metrics -- the metrics for measuring Web site success."
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