The warped perspective: July 2001 – coopetition crunch

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Author: JT Smith

Kelly McNeill writes “Someone once said that bad publicity was better than no publicity at all. However, what happens when you can’t even get bad publicity? The OS/2 community has been waiting patiently for the release of a “new OS/2” from a small company, which recently licensed OS/2 from IBM for development purposes. That’s right, a third-party developer, Serenity Systems, is actually working on delivering a new version of OS/2 to the world. This is a case of what Oracle CEO Larry Ellison calls “coopetition” — the idea that several companies can work together on a common project while still competing for capital, customers and mindshare.”