September 10, 2001

We know how you surf

Author: JT Smith

From BBC News: "A website that can read your body language and know what you
want before you have even clicked on anything may sound like
science fiction.

But this is what researchers in the US are working on.

A team at the Massachusetts Institute of Technology (MIT) in
Boston, US, say they have developed a way to record mouse
movements on a page and learn how people behave when they are
on the internet.

They found that certain movements of the mouse are common,
allowing them to predict how someone uses the web.

This sort of information would be invaluable to content providers
who are looking for ways of increasing the effectiveness of their
websites."

Category:

  • Programming
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