November 9, 2001

Web trackers: the spies in your computer

Author: JT Smith

Kelly McNeill writes: "Web trackers -- software technology designed to track an individual's Web surfing habits for marketing purposes -- are becoming a more prevalent part of the Internet user experience than ever before, despite growing awareness of the privacy issues associated with them. The tracking companies that make and sell the software appeal to potential clients by presenting themselves as "solutions providers." While they emphasize their ability to collate the information they collect, the real hard work of these market research firms is obtaining the actual data to analyze"
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