August 24, 2005

Where are all the open source marketers?

Anonymous Reader writes "InfoWorld has an interesting piece on the lack of marketing execs to power all the new open source companies.

Open source, in general is so new that there isn't a pool of long time experts. You can count the influencers on two hands (Tim O'Reilly, Matt Asay, Larry Augustin, Brian Behlendorf etc.) but how many marketing guys do you know besides Zack at MySQL? Compounded by the fact that marketing is such a nebulous task and that few business schools are teaching people how to market in this atmosphere, it's going to be a tough slog. The person in the VP of marketing role is one who has to understand and communicate with the community, in addition to standard marketing fare like competitive analysis, PR, and channel strategies. Either of these is a tall order, but both requires a unique skillset."

Link: weblog.infoworld.com

Category:

  • Open Source
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