White hat approach to Search Engine Optimization

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Anonymous Reader writes “Marketing Web sites to search engines has become a business in itself, and many consultants, tools, and search engine optimization (SEO) sites are available to help your site do well in search engines. But if you want to take charge of it yourself — you have to start with the basics. This article will give you the keys to friendly Search Engine Optimization and teach you how to organically optimize your Web site.”

Link: ibm.com/developerworks