November 5, 2004

Why CRM deployment is set to pick up steam

Author: Ian Palmer

When the UK-based company Three wanted to enhance customer service, reduce
support and maintenance costs, and create a
centralized repository of customer data for business
intelligence purposes, it deployed PeopleSoft
Enterprise Customer Relationship Management.
Three, which provides its customer base of 2 million
persons with third-generation multimedia and
communications services for mobile devices, rolled out
the solution in the United Kingdom, Italy, Denmark,
and Sweden. It has since reported improved customer
satisfaction stemming from the deployment announced by
PeopleSoft at its Connect EMEA 2004 user conference in
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