Why Open Source Needs Marketing (Even Though Developers Hate It)


Open source is community and collaboration driven. Instead of one dedicated product development team, there are thousands of developers from all over the world who contribute and develop the open-source project. For traditional marketers entering the open-source space, it takes a bit of a mindset shift. And if you are a company that is participating in an open-source project, you also have a role to play in helping to market it.

So, what have I learned about how to market open-source projects?

1. Recognize and respect the importance of the community.

As a marketer, you work for the community. They are the stars. It is your job to make them shine from behind the scenes. Without the community, the open-source project will die.

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