Why Open Source Needs Marketing (Even Though Developers Hate It)

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Open source is community and collaboration driven. Instead of one dedicated product development team, there are thousands of developers from all over the world who contribute and develop the open-source project. For traditional marketers entering the open-source space, it takes a bit of a mindset shift. And if you are a company that is participating in an open-source project, you also have a role to play in helping to market it.

So, what have I learned about how to market open-source projects?

1. Recognize and respect the importance of the community.

As a marketer, you work for the community. They are the stars. It is your job to make them shine from behind the scenes. Without the community, the open-source project will die.

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