Why a penguin?

Interactive Week: “He’s a happy penguin, designed to look like he’s “just
polished off a pitcher of beer and had the best sex of his
life.” But what in the world does that have to do with open
source software code?

Not much, really. He just seemed like the appropriate
mascot at the time, according to the
soon-to-be-published Just for Fun: The Story of an
Accidental Revolutionary, by David Diamond and Linus
Torvalds.”