January 25, 2001

Wildform releases Flix flash video encoder

Author: JT Smith

Colby Devitt writes "Wildform, creators of Internet media software, today announced the release of Flix, the first application that encodes video into SWF, the Macromedia Flash⢠format. Now video and audio files can be easily converted into the most popular media format on the web. In making the announcement, Jonathan Blank, CEO of Wildform, noted, âFlix opens up a whole new way of streaming video on the web.â

SWF, or Flash, is an open standard used extensively on the Internet. According to a September, 2000 NPD Research study, 96.4% of all Web users can view Flash content without downloading the player. Flix-encoded Flash video content also streams to virtually all platforms, all browsers and through firewalls, making for a truly hassle-free video experience.

Until now, Flash was primarily an animation tool, rarely utilized for video because it took hours or days to create even short clips. With the introduction of Flix, video production time is slashed and users can easily insert links, create video banner ads and e-mails, and deploy customized media players.

Phil Torrone, Lead Software Director at Fallon Interactive, exclaimed, âThis product rocks! At Fallon we create lots of video, but there's always the issue of which player the user is most likely to have. Also, our clients often don't like the square box with Real, Quicktime, or Windows branding. Having video in Flash allows us to create the best user experience with custom branding and also to take advantage of the ubiquity of Flash. As more and more devices support Flash, Flix makes one file for the web, for the PDA, and wherever Flash can go.â

About Wildform
Wildform, a California based software development company, was founded by Jonathan Blank, Colby Devitt, Arjun Nayyar and R. Blank. Best known for their animation tool for web developers, SWfX, Wildform is currently developing a full suite of new products and services for the Internet media market. For more information about Flix (available for only $99) or Wildform, go to: www.wildform.com."

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