June 27, 2001

Win XP gets $1B marketing blitz

Author: JT Smith

ZDNet News: "Microsoft and Intel alone will spend $500 million to market Windows XP, which is slated for an
Oct. 25 launch, with PC makers and retailers spending another $500 million. In May, Jim Allchin,
Microsoft group vice president, said the company would spend "hundreds of millions of dollars"
promoting Windows XP."
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