Wind River CEO Woos Intel Competitors

Article Source MoblinZone Blog
October 22, 2009, 10:41 am
Following its acquisition by Intel, Wind River remains eager to serve Intel competitors, especially those moving to multicore, suggests CEO Ken Klein in a candid blog post. Klein underscores his subsidiary’s independence, noting recent deals with non-Intel partners.

In the post — reportedly his first-ever for Wind River’s blog network — Klein boasts of Wind River’s leadership in the embedded Linux market. He cites VDC research indicating a 30 percent revenue marketshare for the company.

Unspoken — but nonetheless clear in Klein’s post — is the suggestion that Wind River’s ongoing embedded Linux leadership depends on its ability to keep and win new contracts with companies that compete directly with Intel. Intel gets this, Klein says, writing, “Intel understands that in order to build a successful software franchise, Wind River must operate as a ‘firewalled’ subsidiary and do business with its competitors…”