October 23, 2001

Windows XP: a gust of fresh air to PC market?

Author: JT Smith

National Post: "Microsoft's marketing, which has often been viewed as the company's strength, has shifted its pitch on Windows XP.

No longer is the operating system being sold on the basis that it has the latest-and-greatest features. Now it's about how
businesses and consumers can have the best, most cost-effective computing experience, according to Erik Moll, Microsoft's
Canadian director of marketing for Windows XP."

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