October 11, 2001

Windows XP's outsized expectations

Author: JT Smith

A column at ZDNet focuses on the money Microsoft and its partners are spending to promote Windows XP. "Why does a monopolist need to advertise its products at all? I'm not being totally facetious. To
some extent, it doesn't matter whether anyone wants or needs Windows XP--or even knows it
exists. Its success is almost a foregone conclusion, because Windows XP will be bundled on
practically every PC shipped starting Oct. 25."
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