June 7, 2001
X10 carpet-bombs the Net ad market
Author: JT Smith
MSNBC reports on the latest online advertising method to really annoy the hell out of just about everyone. "Pop-under" ads are pretty much like pop-up ads, except they appear under the target browser window. One of the early (and most prolific) adopters of pop-under ads has been X10, the wireless camera company, "and, not surprising for such a take-no-prisoners strategy, the four-month-old campaign has left a lot of suffering in its wake."