July 30, 2001

Yahoo testing pop-under advertising

Author: JT Smith

CNET: "Ads hawking credit reports and a miniature video camera from X10 have begun launching in
hidden browser windows on Yahoo's news and travel sites. A Yahoo representative told CNET
News.com on Friday that the ads are a 'test' as the company considers whether to sell
pop-unders across all of its sites, which collectively draw one of the largest audiences on the
Web."
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