You Are Not Google

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Software engineers go crazy for the most ridiculous things. We like to think that we’re hyper-rational, but when we have to choose a technology, we end up in a kind of frenzy — bouncing from one person’s Hacker News comment to another’s blog post until, in a stupor, we float helplessly toward the brightest light and lay prone in front of it, oblivious to what we were looking for in the first place.

This is not how rational people make decisions, but it is how software engineers decide to use MapReduce.

As Joe Hellerstein sideranted to his undergrad databases class (54 min in):

The thing is there’s like 5 companies in the world that run jobs that big. For everybody else… you’re doing all this I/O for fault tolerance that you didn’t really need. People got kinda Google mania in the 2000s: “we’ll do everything the way Google does because we also run the world’s largest internet data service” [tilts head sideways and waits for laughter]

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