January 14, 2015

Your New Community Manager Hire: 5 Areas to Focus On

So, you have just hired that new community manager into your organization. Their remit is simple: build a community that wraps around your product/technology/service. You have an idea of what success looks like, but you are also not entirely sure exactly what this new hire will be doing at a tactical level.

Lots of people are in this position. Here are five things you should focus on to help ensure they are successful.

1. Think carefully about the reporting line

When a new community manager joins a company the question is where they report. In many cases they report into Marketing, in some cases (particularly for technology companies) they report to Engineering. In some cases they report to the COO.

Much of this depends on what the community manager is doing. If they are managing social and forums, marketing may be a good fit. If they are building a developer community, engineering may be a good.

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