E-Commerce need not die on the doorstep

Kelly McNeill writes: “Commerce, by definition, means the exchange of goods. However, what’s missing from the e-commerce model today is the ability to facilitate that exchange when the delivery person is standing outside a consumer’s locked front door. If nobody in your family could be home to receive the home-delivery of the goods you ordered on the Internet, would you order the stuff in the first place? If you answered that question with a “no,” you are part of the majority.”