June 26, 2014

With Android One, Google is Poised to Own the Entire World

In the developed world, smartphones are ubiquitous. They’re so common, many device makers have given up on selling non-smartphones entirely. But that’s not the case in the developing world, where consumers are still in transition. This market opportunity has often been referred to as "the next billion," and many companies have made it their priority to focus on it. Research firm IDC reports that in India, smartphone sales have exploded 186 percent in growth in just the last year, with 78 percent of sales coming from devices priced below $200.

Nokia has made the next billion a big part of its business for years, first with the Asha line of phones, and now with its Android-powered Nokia X series. Nokia’s new parent, Microsoft, has also...

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