‘Can’t Innovate Anymore, My Ass’: Apple’s Bravado Clouds the Company’s Real Challenges



Apple’s Phil Schiller is among the smoothest and best-rehearsed executives in the technology business, and his typical presentation demeanor is that of someone enthusiastically reading a press release about the best summer vacation ever. But Schiller’s segment of Apple’s WWDC keynote on Monday took on an interesting, more aggressive tone as he introduced the Mac Pro. “Can’t innovate anymore, my ass,” he said — a line directed not at his audience of sympathetic Apple developers, but at the nattering nabobs of negativism that have accumulated at the base of Apple’s sliding stock price. Criticize this, Schiller seemed to be saying, as the imposing all-black Mac Pro stood on the screen behind him.


And the new Mac Pro is indeed…

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