Privacy advocates have long been working toward a coherent Do Not Track standard, and this week a new option is being put on the table. The Electronic Frontier Foundation, along with companies including Medium and DuckDuckGo, have introduced a new Do Not Track standard that they claim to be “stronger” than those currently going around. The standard sticks to Do Not Track’s existing tenets: it should be opt-in, and enabling it should tell websites and advertisers not to store and share information on the person visiting them. Supporting the standard is also voluntary, which is less of a choice and more of an acknowledgement that there’s no legal backing that requires websites not to track anyone.
Read more at The Verge