October 27, 2003

IBM, HP Battle for Customers

IBM made a bigger incursion than usual at this year's HP World -- a trade show for thousands of Hewlett-Packard customers, equipment resellers and companies whose technologies work on HP computer systems.

IBM traditionally has a booth at HP World to display software that runs on HP systems. But at the August show in Atlanta, Big Blue urged attendees to depart HP World for a seminar about IBM's own systems, sweetening the offer with a drawing for a free convertible.

Meanwhile, IBM marketers drove around the Georgia World Congress Center handing out Lego building blocks to brag about the toy company's decision that week to replace HP computing systems with IBM products.

Link: www.wired.com

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