Samsung’s public-facing attitude has changed more in the past year than in the previous five combined. Driven by a sense of urgency coming from its falling smartphone sales, the Korean company has taken decisive steps to rectify its stagnant design, improve its marketing, and streamline its operations. It’s also adopted a refreshingly collaborative approach when it comes to working with others. Today’s Samsung seeks alliances, not adversaries.
2014 began with Samsung and Google holding crisis talks over the Korean company’s excessive customizations of the Android user experience. Google was worried that Samsung’s tweaks were degrading the quality of that experience and making it increasingly difficult to recognize as being Android at…
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