July 24, 2013

Ubuntu Edge Crowdfunding Campaign Adds Lower Price Points as Pledges Slow

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After a promising start, Canonical's plan to crowdfund $32 million and make an Ubuntu-based smartphone looks to be in trouble, as pledges have slowed significantly. Canonical's response? Introduce new low-price options on a limited basis. The company reached almost $3.4 million (more than 10 percent of its goal) in its first 24 hours, but, as was to be expected, the pledge rate plummeted during the second day of the campaign.

Total funding for the Ubuntu Edge currently stands at just under $3.9 million, meaning that Canonical has only managed to pull in around $500,000 in pledges over the past 21 hours. To succeed, the company will have to rake in just under $1 million per day from now on.

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