August 1, 2014

What Next for Samsung?

For the past few years, Samsung has been on top of the smartphone world, outselling Apple’s iPhone and besting everyone else by creating powerful phones with big screens and small prices. But now the Korean company is getting a taste of its own medicine as a variety of small Chinese manufacturers are starting to deliver even cheaper phones with no less impressive capabilities. The smartphone market can’t stop growing, but Samsung smartphone sales are actually falling — and while undercutting the competition on price is still a viable strategy, others are now doing it better.

The world’s biggest smartphone maker didn’t get there by accident. Having spent years toiling in the shadow of feature-phone leaders like Nokia and Sony Ericsson,...

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