March 14, 2014

Why are Silicon Valley's Best Young Engineers Building Sexting Apps?

While his peers were building Twitter knock-offs, Sanjit Biswas was building cloud router company Meraki. The company just sold to Cisco for over $1 billion — the same amount Instagram sold for two years prior — but the press didn't notice. Yiren Lu at The New York Times digs into the deepening rift between enterprise and consumer tech, the old and the new, in what she calls the "consumer-ification" of tech. "Why do these smart, quantitatively trained engineers, who could help cure cancer or fix healthcare.gov, want to work for a sexting app?" Lu asks. The conflict is both a hiring and a publicity challenge, Lu says, since routers are never going to be as cool or generate as many headlines as Pinterest.

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